Mukesh Ambani Declares War on Coca-Cola & Pepsi! Reliance to Pump ₹8,000 Cr into Beverages — Campa Cola Comeback Goes National

 

💥 Mukesh Ambani Declares War on Coca-Cola & Pepsi! Reliance to Pump ₹8,000 Cr into Beverages — Campa Cola Comeback Goes National 

In a bold and electrifying move set to shake up India’s ₹67,000 crore beverage market, Mukesh Ambani’s Reliance Retail is going all in on soft drinks and juices. Its FMCG arm, Reliance Consumer Products (RCPL), is planning a massive ₹6,000–₹8,000 crore investment over the next 12–15 months — and this isn’t just about expansion. It’s a direct challenge to beverage Goliaths like Coca-Cola and PepsiCo. 🥤⚡

🚨 Campa Cola is BACK — and it's coming for the throne!

Yes, the iconic Campa Cola, once the pride of Indian soft drink lovers, is at the center of this revolution. Alongside bold brands like Sosyo, Sun Crush, RasKik, and the sporty new Spinner drink (co-created with cricket legend Muttiah Muralitharan), Reliance is building a homegrown beverage empire unlike anything the country has seen.

🔧 Massive Infrastructure Play

Reliance isn’t just bottling dreams — it’s building them from the ground up:

• 10–12 new greenfield and co-packing plants across India.
• Major facilities in Bihar and Guwahati to boost production and reach.

And that’s just the beginning. These 18 co-invested plants are already powering RCPL’s bold rollout strategy.

💸 Price War: Spinner vs Gatorade

RCPL’s Spinner sports drink is priced at a jaw-dropping ₹10 for 250ml — that’s less than half the price of rivals like Gatorade and Sting. This isn’t just competitive; it’s a market takeover strategy designed for 600 million mass consumers, backed by aggressive retailer incentives and razor-sharp pricing.

🗣️ "We’re not just competing — we’re redefining the game," says T Krishnakumar, RCPL Director.

 

📈 Explosive Growth Ahead

• Double-digit market share already achieved by Campa in key regions.
• Nationwide coverage plan by March 2027, with 70% penetration in beverages by March 2026.
• India’s beverage market projected to more than double to ₹1.47 lakh crore by 2030, according to ICRIER.

🧃 What's on the Shelf?

Here’s what Reliance is serving to millions:

• 🥤 Campa Cola, Campa Orange, Campa Lemon – Nostalgia rebranded.
• 🍹 Sosyo, Sun Crush Juices – Vibrant, local flavors.
• 💪 Spinner Sports Drink – Built for fitness and affordability.
• 🍇 RasKik – Fruit-based hydration with mass appeal.

👑 The Bottom Line: Ambani isn’t just entering the beverage business — he’s rewriting the rules. With unmatched capital, iconic branding, aggressive pricing, and a focus on mass consumers, Reliance is gearing up to dominate India’s thirst for more.

Watch out Coke and Pepsi — there’s a new fizzy king rising, and it’s Made in India. 🇮🇳🥇