The Quiet Rebel of Bangalore’s Startup Scene While most entrepreneurs were chasing funding rounds and media headlines, Vikram Pai was doing something radical — he unplugged. In 2022, Pai disappeared from the startup radar. No posts. No product. Just silence. His peers thought he’d quit the game. They were wrong. The Birth of Refrush What Vikram was really doing was building something no one expected: Refrush , a digital wellness platform designed to help people unplug without falling behind . Launched in stealth, Refrush started as a minimalist tool for managing screen time and reducing digital fatigue. But it quickly evolved into something bigger — a personalized digital detox assistant powered by AI. Within 6 months , it had over 500K users across India and Southeast Asia. The Problem No One Was Solving “Burnout is the new pandemic,” Vikram says. “No one talks about how tech workers, crea...